Coalición Fortaleza
We are a culturally-empowered women of color-led community based organization. We are grounded in our fierce love for our Latinx and indigenous communities of the Rogue Valley and we are re-imagining new solutions for our people, Madre Tierra and our future generations.
Our coalition seeks to weave a tapestry of many colors from many directions that will lift our peoples’ hearts up in this recovery, that will center healing, seed hope for our youth, and will give us the strength we need to prepare collectively for the climate challenges that are ahead of us.
Read our latest newsletter - English & Español
What a victory!
Talent Mobile Estates to be the first-ever Resident Owned Community of Southern Oregon
The Vision
To see our Latinx & Indigenous community of the Rogue Valley thrive. We work towards a future where the Latinx and Indigenous families in our community can actualize our collective power to shape our destiny and create our own solutions.
Our Pathway to Liberation
For decades our communities have been the economic backbone of the largest economies in the Rogue Valley, yet we have been left out of socioeconomic, environmental and political decisions that impact our everyday lives. In the midst of a global pandemic, on September 8th of 2020 the Almeda Fire scorched over 2,600 homes displacing our historically low-income, Latinx and Indigenous neighborhoods and revealing just how climate vulnerable, economically exploited and politically underrepresented our communities have been. A month after the Almeda Fire we found ourselves in a High School gym at a Northwest Seasonal Workers Association (NSWA) membership meeting with many families who were growing frustrated with the lack of answers from landlords and government officials. We sat there brainstorming solutions to our collective nightmare and in the middle of our meeting, one of our community elders who is now an ancestor, Don Leonso Solis, stood up and asked, “why don’t we just buy our neighborhoods back?”
That day was significant because we all remembered that we have the skills to create our own solutions and that we have each other. We also took power into our own hands and led a community-driven participatory action research project to understand the extent of our loss and damage. It has been the findings and the personal stories of our communities' grief and Spirit of perseverance that have shaped our vision and grounded our work.
We are driven by the hope that we have the power to create something better than what we lost.The People
We are a Latino/a/x (hispanic/latino)-led, inter-generational coalition of community members, leaders, volunteers, and organizations in the Rogue Valley. We represent a mixed-status, working-class community with deep roots here. We are of many ages, abilities, faiths, and cultural backgrounds. We have decades of experience responding to exploitation, discrimination, environmental injustice, racism, poverty, and housing inequality. We are experts in our fields of supporting the economic liberation of Latino/a/x communities.
Keys to Recovery
1. Authentic community leadership & representation.
2. Cultures of resilience & sustainability.
3. Social and economic solidarity.
4. Preservation of the local economy.
What We Do
Coalición Fortaleza has been serving and will continue to serve the Latinx families who
were impacted by the Almeda Fire in the areas of Talent, Phoenix, and unincorporated areas of
Jackson County. We know our families are a diverse community of farmworkers, seasonal
workers, low-income, mix-status, undocumented, disabled and now climate migrants. We are
working at a hyper-local level to advocate, serve and mobilize the Latinx community that lived
in manufactured home parks and federally-funded apartment complexes.
We are all one disaster away from becoming climate refugees, but when the time comes
for recovery, social injustices exacerbated by climate disaster leave Black, Indigenous and
People of Color (BIPOC) communities out of decision-making processes that will impact us
first and foremost. From our involvement in fire relief and rebuilding work in Jackson County
over these past 8 months, we have learned the gaps that exist in the recovery efforts and the
importance of having authentic leadership that is from the impacted community to advocate
and stay in relation with all fire impacted folks.
As experts of our own lived experiences, we have the imaginations, local knowledge
and largest stake in ensuring that the rebuilding solutions don’t recreate the systems and
conditions that have kept us in poverty and without access to life-saving information and
resources. We will focus on community-led solutions that will serve our most impacted
members. Coalición Fortaleza is partnering with CASA of Oregon, who is deeply rooted in
service to farmworkers, and strives to improve the livelihoods of underserved communities by
building and renovating affordable housing and neighborhood facilities and providing
programs and resources that increase families’ financial well-being.The Team
Araceli Jimenez (she/ella)
Cultural Leadership Organizer
First generation xicana born and raised in Southern Oregon, Araceli Jimenez has spent countless hours doing community outreach from tabling to canvassing. She brings over five years of experience serving as a volunteer coordinator, community organizer, and advocate with organizations such as Rogue Climate and Northwest Seasonal Workers Association. Araceli proudly comes from a long line of agricultural and restaurant workers, who have contributed to the growing economy for over 20 years. Her father was part of the Immigration Reform and Control Act of 1986 providing new opportunities for Araceli and her family. Growing up in Southern Oregon Araceli says “I felt robbed from celebrating my culture as a kid, and it took me until my adult life to really feel proud to be Mexicana”. That is why while working with Coalición Fortaleza as the Cultural Event Organizer Araceli's hopes that she not only builds a stronger community through celebrating culture, but that she can also be part of building something for future generations to feel proud of.
Celines Garcia (she/ella)
Community Wealth Building Organizer
Celines Garcia [she/her] is a first-generation Xicana whose parents have contributed to maintaining the largest local economic industries in the Rogue Valley such as agriculture and forestry. She is bilingual and bicultural and graduated from the University of Oregon with a degree in General Social Science with a focus in crime, law and society and two minors in legal studies and business administration. She comes to Coalición Fortaleza with a fierce passion to lead the recovery and advocacy efforts as well as is equipped to advocate for her community and push forward our communities needs, priorities and demands. Prior to doing community organizing, Celines served as a Social Worker for the State of Oregon and understands the intricacies of policies at the state, we know will fortify her efforts to advance our mission. In her free time, she enjoys spending time with loved ones, exploring the outdoors, and taking care of her houseplants.
Diana Ramos Alonzo (she/ella)
Organizational Wellbeing Manager
Diana Ramos Alonzo serves as the Organizational Wellbeing Manager for Coalición Fortaleza. In 2010, Diana emigrated from México along with her family and currently resides in Southern Oregon. She is a proud immigrant, mexicana, woman, and first-generation college graduate. She has served in different leadership roles such as Interim President for the Latino Student Union at SOU, the 20-21 Multicultural Affairs Senator for ASSOU, as well as Social Media Coordinator for Project de la Raíz. Her work is dedicated to the empowerment of the Latinx community, centering advocacy for women and youth. Diana is also a multi-medium artist, her work ranges from sculpture to painting. Her artistry is often inspired by social issues and each piece aims to uplift the voice of the community she represents. She believes that art can be a powerful tool to fight for justice and positive change in her community and in the world. Diana received her Bachelor's degree in Spanish with a minor in Art from Southern Oregon University.
Erica Alexia Ledesma (she/ella/they)
Executive Director
Erica Alexia Ledesma is a first-generation xicana born and raised in Southern Oregon with ancestral roots in Nayarit and Zacatecas, Mexico. Erica is a visual artist, story keeper, youth mentor, and community organizer currently based in Takelma Land (Medford, Oregon). Her work centers visual art and story sharing to build community and address her cultural identity. In 2018, Erica co-founded a project called Noche de cuentos (Night of Stories), which creates a Latinx space for the community to come together and practice remembering and telling their stories. In 2019 Erica partnered up with The Hearth– becoming the director of the Latinx Story Project creating a project called De La Raíz (From The Roots) that focuses on centering and uplifting the stories of her Latinx communities. She believes in the power of telling and reclaiming our stories as a means of remembering and spiritual healing. Erica received Bachelors degrees in Ethnic Studies, Cultural Anthropology and Spanish from the University of Oregon. But she would say that a lot of her experience comes from being chismosa and curious. She is currently the Executive Director of Coalicion Fortaleza, a community-based organization focused on rebuilding the BIPOC solidarity economy and resident-owned communities in southern Oregon from the ashes of wildfires.
Jocksana Corona (she/ella)
Housing Justice and Advocacy Organizer
Jocksana was born in Puebla Mexico; her family migrated to the United States when she was 4
years old. Growing up she was the only member of her family who spoke English. This
experience taught her how vulnerable people feel when they are not able to communicate their
needs and concerns. Jocksana spent 10 years as a stay at home mom, and spent many of
those years volunteering as a family advocate at Northwest Seasonal Workers Association &
Talent Elementary. This work paired with her personal experiences inspired her to pursue a
college education. In 2015, she began her journey toward an Associates in Human Services at
Rogue Community College (class of 2018) and then went on to pursue a Bachelors of Science
in Psychology from Southern Oregon University (Class of 2020). In 2021 she got her Certified
Alcohol and Drug Counseling license and is currently working as an addictions counselor in
Southern Oregon. Jocksana shares that growing up undocumented was not easy. After she was
approved for DACA in 2014 she used this privilege to advocate for undocumented families and
mixed status families. Jocksana’s lived experience, which includes many struggles and
triumphs, fuel her desire to help others, especially after the Almeda fire. Many Latinx families
already lacked resources and the Almeda fire has left them even more vulnerable. Jocksana
strives to be a voice for those who are scared to speak up and ask for basic needs. Too often
the Latinx community gets left out of the conversation due to lack of representation. Jocksana is
here to represent those voices.
Consultants
Dani Leonardo (they/she)
Communications Consultant
Dani Leonardo is a facilitator, organizer, and consultant, born and raised in Southern Oregon in a mixed family, their mother a daughter of Filipino immigrants. Dani brings a background in permaculture design and a grounding in anti-oppressive practice, currently working as Director of Equity at the Post Growth Institute and communications consultant at Coalición Fortaleza. She has been working in movement spaces in a variety of roles including volunteer coordinator, youth mentor, community facilitator, administrative assistant, and social media support for the past seven years, with a myriad of organizations and community projects. Dwelling in spaces where creativity and art meet movement work and change-making, Dani’s work centers around collaboration, co-liberation and justice, employing tools such as sociocracy (dynamic governance), lean methodology, and asset-based approaches. Dani is a musician, a lover of the color purple, and a nerd for plants, polyrhythms and Hayao Miyazaki movies. She lives and works on Shasta and Takelma land in the Rogue Valley, and in her free time you can find her at the piano or in the garden.
Board of Directors
Niria Alicia
Niria Alicia is a Xicana climate justice organizer, educator and storyteller dedicated to protecting the sacredness of Mother Earth and the dignity of historically oppressed peoples. Born in a migrant farmworker community, her struggle for liberation and justice exists at the intersections of migrant justice, climate justice and indigenous rights. She works to bring spirit and culture into everything she does. Niria has worked nationally and internationally designing and implementing holistic curriculum and programs with an environmental justice and spiritual foundation which works to bring about social transformation by centering healing and care. Niria has worked with an array of groups and organizations designing stories and campaigns that encourage everyday people to actualize their potential and power. Her heart has guided her to be in service on the Run4Salmon journey; to the US-Mexico border providing humanitarian aid; to Standing Rock and Mauna Kea; and to the halls of the United Nations where she has been a speaker, has led healing circles, indigenous youth delegations, and has been a part of organizing historical direct actions. In 2019 she received the national ‘Emerging Leader Award’ from GreenLatinos’ and the internationally recognized ‘EE 30 under 30’ award from the North American Association for Environmental Education.
Teresa Cisneros
Teresa is an Indian Education Facilitator with Southern Oregon Education Service District, working to bridge the institutional gap for Indigenous students and families in the education system. With a rich history of participation in social justice initiatives, and herself being Esto’kna (Carrizo/Comecrudo Nation of Texas tribal member), Teresa is committed to supporting a decolonized approach for housing and income, and contributing to the healing of the original people of this land.
Rose Ojeda
A belief in housing as a human right drives Rose’s commitment to creating healthy homes in thriving communities. A stint with the US Department of HUD and immersion in federal housing policy reinforced that commitment. Rose brings more than 27 years in the real estate industry as broker, developer, and asset manager. She holds a BA from Linfield College and maintains an active real estate license in Oregon. She has served as a volunteer board member on numerous non-profit boards and advisory committees. Rose has worked with CASA of Oregon to help expand an innovative affordable housing program in predominantly rural communities, the Manufactured Housing and Cooperative Development Center, an affiliate program of the national ROC USA® model. She helped develop CASA’s initial five manufactured housing cooperative developments, preserving almost 400 manufactured housing spaces. She also preserved existing Farm Labor and other rural affordable housing throughout Oregon.
In 2017 she served as the Director of Real Estate Development for Hacienda CDC, and led the redevelopment of the Phase 1 Las Adelitas project, a 145 unit, new construction, affordable housing mixed-use development with over 9000 square feet of community center space. Rose also led other development activities including the mixed-use redevelopment of the Villa de Clara Vista, Hacienda’s oldest housing project, acquisition of the Arbor Mobile Home Park with Saint Vincent DePaul Center, the innovative Equity First Affordable Small Home’s project, and initiated the Phase II Las Adelitas commercial project with plans to include a child care center and affordable commercial spaces for local non-profits or social enterprises.
Judith Corona
Judith Corona is a woman entrepreneur and NLP life coach, preschool assistant, event organizer and decorator at Melody's Party Events. Born in Guadalajara, Jalisco, Mexico, and now calls Southern Oregon her home. Mother of three children and the youngest was diagnosed with autism, which has led her to be more aware, empathetic and advocate with other mothers whose children are diagnosed with disabilities and chronic diseases. Judith is a woman of faith and hope for a better world and has used her voice as a volunteer broadcaster for community station KSKQ in Ashland, OR where she focused on sharing useful information for the people. Judith is a survivor of the Almeda fire and has been active in recovery efforts, including being a part of the NSWA meetings where the vision for the cooperative housing project that pave the way for Coalición Fortaleza.
Ana Byers
Ana Byers is the Executive Director of Rogue World Music (an Ashland, OR-based arts nonprofit), and has spent over a decade working in the nonprofit sector of the Rogue Valley and in the arts. Ana brings a wealth of experience in witnessing the power of and participating in cross-cultural connection via storytelling, music, and dance from her upbringing in a community that is rural, agricultural, predominantly migrant, mixed-status, Latinx, Native American, and Filipino, on the Yakama Reservation, in Washington State. Her education includes a B.A. in Theater Arts and a graduate certificate in Nonprofit Management (Southern Oregon University). Outside of her day job, Ana serves on the governing council for the City of Talent, the board of directors for the Talent Urban Renewal Agency, and as the council liaison for the Talent Parks and Recreation Commission.
Updates
Keep an eye out for updates on what we're up to here!
Celebrating El Mercadito - September 12, 2023
The first Latinx and BIPOC people's market in Jackson County
You may be wondering, what exactly is the IDA program?
Together: Become A Volunteer! - February 26, 2023
Want to get involved?
DREAMING TOGETHER: We Don't Lead Alone - December 21, 2022
While reflecting on the year 2022, we celebrate our growth and all that we have been able to accomplish.
Fortaleza two years following the Almeda Fire - September 9, 2022
On the path of recovery and towards a thriving future for all, two years post-Almeda Fire, we find strength, home and resilience in each other and in our community.
What a victory! ¡Una victoria! - July 13, 2022
Coalición Fortaleza and partners closed the purchase of Talent Mobile Estates that will be the first-ever Resident Owned Community of Southern Oregon.
Housing is a Universal Right, not a privilege - May 20, 2022
No matter how much housing continues to be treated as a privilege and commodity, Housing is a human right.
Climate Ready Neighborhoods - March 23rd, 2022
Our goal? To build climate resilient neighborhoods to ensure the survival and perseverance of our future generations.
Nourishing Our Roots in 2022 - January 26th, 2022
We look at how during the winter season the trees return their focus to the roots to tend to their foundation. We remember the moments in 2021 where our roots were fortified and just about every one of those memories involved gathering with our community.
“Why don’t we just buy our neighborhoods back?” - December 14th, 2021
What would you do for the places you love? We’ve sat with this question for the past 13 months and have been moved to tears by the bravery, loyalty, love and commitment that everyone on our team has demonstrated this past year.
We Are Coalición Fortaleza - Introductory Newsletter, November 3rd, 2021
The story of Coalición Fortaleza is simple. We do this work for the love of our land, our people and the future generations of all life.
In the news
Articles and other media regarding the Fire that swept through our communities in September of 2020 and the recovery since
Articles
Almeda Fire survivors to form first resident-owned manufactured home park in the Rogue Valley - Jefferson Public Radio
August 30th, 2022Rebuilding Homes after the Almeda Fire - News Watch 12
July 18th, 2022Home after fire: A new housing model aims to give kids stability - High Country News
October 8th, 2021Wildfire Took These Families' Homes, Here's Why They Stay - NY Times
September 8th, 2021
Interactive Almeda Fire commemorative walk begins -KTVL
September 8th, 2021
Months into Wildfire Recovery - OPB
February 21, 2021
When Oregon’s Wildfires Swept Through My County, Mutual Aid Brought Us Together - Vogue
December 22, 2020
Urban wildfire: When homes are the fuel for a runaway blaze, how do you rebuild a safer community? - Seattle Times
October 4, 2020
How Southern Oregon Communities are Working to Build Back Better After the Almeda Fire - Medium
September 16th, 2020
Television & Other Media
Almeda Fire survivors to form first resident-owned manufactured home park in the Rogue Valley - Jefferson Public Radio
Radio show clip includes interview with Erica and some of the story about Talent Mobile EstatesAugust 30th, 2022Brief But Spectacular take on surviving a wildfire - PBS NewsHour
Jocksana is interviewed about her and her family's experience
November 12th, 2021
Remembering the Big Fires One Year Later - iJPR
Erica, Niria, Teresa interviewed with other community members
September 8th, 2021
The Almeda Fire One Year Later - SOPBS Local Focus
Niria is interviewed with other community members
September 7th, 2021
Support Our Work
We appreciate your support! Use the button below to donate via PayPal, or you can send your donation in care of:
Mailing Address: Coalición Fortaleza, 1515 S. Oakdale Avenue, Medford OR 97501
Office Location: 122 East Main Street, Medford OR 97501
Coalición Fortaleza is a 501(c)(3) charitable organization, and donations are tax deductible.Our EIN is: 86-1300961Our gratitude goes to:
CASA of Oregon, JP Morgan Chase, Latino Partnership Program, Oregon Community Foundation, Oregon Humanities, PacifiCorp, Redtail Fund of the Oregon Community Foundation, Rogue Valley Relief Fund, Seeding Justice, The Ford Family Foundation, United Way of the Columbia-Willamette Valley, and the Walker Fund of the Oregon Community Foundation.
Thank you for believing in us and enabling us to grow the organizational capacity of Coalición Fortaleza.
- Contact Us
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- Mailing List
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Mailing Address: P.O. Box 4705, Medford OR 97501
Office Location: 122 East Main Street, Medford OR 97501
Coalición Fortaleza
541-236-5605
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